Thursday, December 30, 2010

Business value and MMF

Doing why stack is fun. It might be little annoying initially for few product owner or business folks. But I think we should pop up why stack max 5 times recursively for every feature until we end up with one of the following business values:

  • Protect revenue
  • Increase revenue
  • Manage cost
  • Increase brand value
  • Make the product remarkable
  • Provide more value to your customers

If we’re about to implement a feature that doesn’t support one of those values, chances are we’re about to implement a non-valuable feature. Consider tossing it altogether or pushing it down in backlog. Focus on implementing the MMFs (Minimum Marketable Features) that will yield the most value.

The value provided by a system is what you can get out of it – not what you put into it.